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Advertising management pdf
Name: Advertising management pdf
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Departments, Functions of Advertising Agency. Suggested Readings: 1. Advertising Management, Dr. Varma & Aggarwal, King Books. 2. Principles of Marketing. ZAD INSTITUTE OF IT & MANAGEMENT MBA-3RD SEMESTER ADVERTISING MANAGEMENT Question What do you mean by P. CHAPTER ADVERTISING MANAGEMENT: AN. INTRODUCTION. Introduction to advertising. Role of advertising in selling consumer durables.
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